Built for Supplier Reps
UltimateBeer Run.
The only routing app that optimizes your day around when buyers are actually available — not just where they are.
100%
Buyer Coverage
Zero
Missed Buyers
iOS
Launching Soon
The only routing app that optimizes your day around when buyers are actually available — not just where they are.
The Problem
Every beverage supplier rep faces the same daily chaos. There's never been a tool built specifically to fix it — until now.
Forgetting which accounts prefer Tuesday visits or when the buyer is actually in.
Showing up the day after an account placed orders and missing the window entirely.
Zigzagging across the territory with no smart routing keeping stops efficient.
Juggling spreadsheets, notes apps, Google Maps lists, and memory every single day.
Distributor software isn't built for you. CRMs track activity but don't plan your day.
Spending 30–60 minutes every morning figuring out where to go and in what order.
How It Works
No complex setup. No learning curve. UBR is built around how supplier reps actually work in the field.
Import or add accounts with name, address, buyer contact, distributor, and priority. Store the details that matter: best visit days, best times, order days, and delivery days.
Tell the app when each account is best reached — what days they buy, when deliveries land, when the buyer is actually in. The app remembers it all so you don't have to.
UBR generates a smart daily route factoring in visit windows, drive time, account priority, and order/delivery days — automatically.
Follow the route, navigate to each stop, mark visits complete, and track daily activity — all from your phone while you're in the field.
When a stop can't fit, UBR flags it and tells you why. Override it anyway, or trust the system to keep the day realistic.
Features
No bloat. No unnecessary CRM features. Just the tools that help you sell more beer.
Builds a daily route ranked by account priority, visit windows, and drive time — so you're always moving efficiently through the territory.
Store best visit days and times per account. The app only routes you there when the buyer is actually available — no more wasted calls.
Know exactly when each account places orders and when deliveries land. Time your visits to influence decisions, not follow up after the fact.
Routes use real drive-time estimates — no more impossible schedules where you'd have to teleport from one side of town to the other.
When a stop can't fit, you'll know why. Override it or let UBR handle the tradeoff — the choice is always yours.
All your accounts in one place with contact info, distributor, priority level, and visit history. Your entire territory, organized in seconds.
Built for Supplier Reps
UBR isn't a generic CRM with a field-sales skin. It's purpose-built for the specific way alcohol beverage supplier reps work — from the accounts you visit to the way distributor schedules drive your day.
UBR is not distributor software. It's built for supplier reps who work independently in the market — craft brewery reps, winery reps, spirits brand ambassadors, and regional sales managers who influence accounts through relationships, not paperwork.
Who UBR Is Built For
Free Webinar Series
Three free sessions on field sales execution for beverage reps and the managers who lead them. No pitch. Just actionable strategy — with a look at what's coming in UBR at the end of each session.
Reserve Your SpotThe framework for planning a week where you see more buyers, waste less time, and finish with something to show for it.
The real reason reps have unproductive days in the market, and the habits that separate top performers from the rest.
A look at where the industry is heading — and a first look at Ultimate Beer Run live in the market.
Get Early Access
Ultimate Beer Run is launching on iOS. Join the waitlist and be among the first to use it when it drops.
No spam. You'll hear from us when the app is ready — and first if you're in the first 100.